Marketing Reviews

Shropshire Tourism can conduct bespoke one to one marketing reviews for your business which are designed to provide you with a clear picture of where your business is now and recommendations for where you would like to be – all delivered by our qualified, experienced team who have a passion for helping tourism businesses in Shropshire grow and succeed.

The review follows 3 stages:

  1. A desk top review of current marketing activity
  2. A personal site visit to discuss findings and review your on-site marketing operation, such as signage, promotions, tariffs, menus and displays
  3. A final written report with our assessment and recommendations

The format of the desk top review can very much depend on the size, type and age of your business, however a typical desk top marketing review covers (but is not limited to) the following areas:-

  • Web presence
  • Promotional literature
  • Advertising campaigns
  • Branding
  • Membership of relevant trade bodies
  • PR activity

Read the comments from just a few businesses that we have helped...

"Just wanted to confirm the conversation we had recently on the telephone following on from our Marketing review meeting. The meeting itself was very helpful and informative. The information and background supplied was really useful. It helped me to understand the current marketplace surrounding tourism within Shropshire and to have that background information and statistics has really helped me to understand where and how to direct my marketing spend - something particularly critical in the current economic climate.
The follow on review document is both clear and informative and I am already starting to put some of the suggested marketing actions into place."
Lisa Ryan - Holly Cottage, All Stretton (self catering)

"I would like to thank you for your help and support. The marketing report was particularly helpful and came up with some useful ideas, confirmed some of my own ideas and provided the relevant market research to help me make some decisions about our future direction."
Janette Wheat - Balmer Heath Cottage, Ellesmere (Bed & Breakfast)

"Many thanks for the comprehensive Marketing Review. I have found the document extremely helpful in identifying what we need to do at Angel House to improve our visibility and identity in what is a rather competitive market place. Your approach has been professional and thorough, friendly and helpful and not at all bureaucratic, which is often one of the concerns!"
Nick Westington – Angel House Bed & Breakfast, Bitterley, Nr. Ludlow

"Thank you for all of your advice. We both felt excited, enthusiastic and inspired by your ideas."
Jane Knill & Fiona Bentley - Bramleys, Whitcott Keysett, Nr. Clun (self catering)

"Just a note to say thanks very much for the support and advice during the recent Marketing review for Cleobury Mortimer Golf Club, I shall no doubt be coming back to you for more advice as we put some of the recommendations into place! I found the process of the Marketing Review carried out by Shropshire Tourism extremely useful and comprehensive. Shropshire Tourism were quick to understand the needs of our business and have given us some excellent ideas to help us grow the business in these difficult times."
Graham Pain - Cleobury Mortimer Golf Club

"We were very pleased with an efficient and professional review providing us with a comprehensive report on how the business was currently running, this provided relevant and feasible conclusions and recommendations for the future of our business. With a comprehensive knowledge of the tourism industry we wouldn't hesitate to use the services of Shropshire Tourism again."
Gill & Tim Bebbington, Botvyle Farm Holiday Cottages

For further details contact Claire Owen on 01743 261919.