Marketing Opportunities
Shropshire Tourism conducts a range of marketing activities on behalf of the industry and destination itself. Some of these are about raising awareness of Shropshire as a visitor destination others are concerned with providing tourism businesses with opportunities to reach the national and international market place.
In order to discharge our duty of care to visitors and comply with Visit Britain and Enjoy England criteria Shropshire Tourism only promotes accommodation businesses that are inspected and graded to national standards or are subject to a direct agreement with Visit Britain or other inspecting organisations.
Along with marketing activities included as member benefits, Shropshire Tourism also offers specific activities that businesses can buy into, these include:-
Members Website Entry
As part of your member benefits you are provided with a free web entry with a link to your own existing web site and you automatically get included in the Shropshire Tourism data base so you appear when visitors conduct a search on the main county web site. If your business is inspected by the AA or VisitBritain it will also appear on the National and Regional web sites too.
For full details click here.
Bespoke Websites
Shropshire Tourism designs builds and hosts web sites for many individual tourism businesses as well as district web sites for most of the Tourist Associations. As a not-for- profit company our prices are very competitive indeed. If you are looking for a new individually designed web site or if your existing web site is in need of refreshment.
To view some of the websites created by Shropshire Tourism please click here.
For full details click here.
Marketing Consultancy & Support Services
In addition to the membership benefits that Shropshire Tourism provides businesses, we also provide a full range of marketing support services too. These include:
- Marketing reviews
Shropshire Tourism can conduct bespoke one to one marketing reviews for your business which are designed to provide you with a clear picture of where your business is now and recommendations for where you would like to be - all delivered by our qualified, experienced team who have a passion for helping tourism businesses in Shropshire to grow and succeed. You may even be eligible for grant funding. Click here for more information.
- Logo Design
- Full design and print from simple letterheads, business cards and leaflets to full colour brochures – proof reading included
- Signage, banners and exhibition material
- Creative copywriting and advert artwork - Shropshire Tourism can write the content of your website or leaflets for you
- Professional photography – a discounted rate for Shropshire Tourism members
- One to one press and PR support and advice – Shropshire Tourism can undertake local, regional and national press and PR campaigns to promote your business
For further information telephone 01743 261919 or email enquiries@shropshiretourism.co.uk
Marketing Support, Advice, Media & Campaigns
Shropshire Tourism provides one to one support and advice for member businesses. This can include preparing marketing campaigns, accessing research, media buying, conducting mail campaigns and other bespoke marketing services.
To view examples of Shropshire Tourism's marketing campaigns, please click here.
For further information or to just have a chat about your particular proposals contact:
Shropshire & The Welsh Borders Brochure
This is the county's main tourism and accommodation guide for Shropshire. Supported by a targeted marketing and distribution plan this brochure provides an effective platform for members to reach the regional, national and international visitor markets. An A4 size magazine with high editorial content that is supported by quality images this magazine has consistently proven to work for advertisers and delivers a high conversion to business rate.
For more information click here.
Places to Visit
This handy A5 publication is Shropshire's main brochure targeting day visitors, ideal for attraction operators and event organizers. The Places to Visit is sectioned down so the visitor can access information quickly on gardens, family attractions, heritage sites and stately homes. Complete with an events directory this is a highly successful and popular publication.
For more information click here.
Other Publications
Shropshire Tourism regularly produces other promotional publications either as a commission such as Mary Webb or as a joint initiative such as On The Trail of King Arthur. Other publications include Fishing in Shropshire and Riding in Shropshire.
For more Information click here.
Love from Shropshire stickers and logo
As a member benefit you can use the 'Love from Shropshire' logo in your publications and adverts and as stickers on envelopes. If you want to get hold of some more stickers please contact us at Shropshire Tourism.
For information on the use of the logo in print or on adverts click here.
Market and Visitor Profiles
The Team at Shropshire Tourism has a detailed understanding of Shropshire's visitor markets including who they are, where they come from, what they are interested in doing and what are they looking for from a visit to Shropshire. So we can help you be even more effective in your own marketing activities.
For more information click here.