Marketing Opportunities

Shropshire Tourism conducts a range of marketing activities on behalf of the industry and destination itself. Some of these are about raising awareness of Shropshire as a visitor destination others are concerned with providing tourism businesses with opportunities to reach the national and international market place.

Along with our destination marketing activities, Shropshire Tourism also offers specific activities that businesses can buy into, these include:-

Members Website

Website Entry

By buying a web entry, with a link to your own existing website, you automatically get included in the Shropshire Tourism database, so you appear when visitors conduct a search on the main county web site. You can also use this website to promote any special offers and submit news items and events.

For full details click here.

Other Niche Websites and Online Advertising Opportunities

Shropshire Tourism also offers your business the opportunity to target wedding, conference, shopping and food and drink markets via the following websites:

www.shropshirewedding.co.uk, www.shropshireconferences.co.uk, www.shropshireshopping.co.uk and www.shropshirefoodanddrink.co.uk

There are also special websites for gardens and nurseries, golf, Shropshire days out and caravan & camping.

These standalone websites offer the customer more comprehensive information and provide your business with a more direct route to reach these valuable markets. They are fully marketed in their own right through dedicated press and PR activity targeting niche publications, pay per click and online advertising, effective search engine optimisation and through their continued connection with the main Shropshire Tourism website network. The websites are fully searchable and convey a full range of useful information for customers in order to help them find the information they need.

For further information about how to appear on these websites telephone 01743 261919 or email enquiries@shropshiretourism.co.uk

Bespoke website designs

Bespoke Websites

Shropshire Tourism designs, builds and hosts web sites for many individual tourism businesses, as well as district web sites for most of the Tourist Associations. As a not-for-profit company, our prices are very competitive indeed. If you are looking for a new individually designed web site or if your existing web site is in need of refreshment, to view some of the websites created by Shropshire Tourism please click here.

For full details click here.

Marketing Consultancy & Support Services

In addition to the membership benefits that Shropshire Tourism provides businesses, we also provide a full range of marketing support services too. These include:

Shropshire Tourism can conduct bespoke one to one marketing reviews for your business which are designed to provide you with a clear picture of where your business is now and recommendations for where you would like to be - all delivered by our qualified, experienced team who have a passion for helping tourism businesses in Shropshire to grow and succeed. You may even be eligible for grant funding. Click here for more information.

  • Logo Design, Branding and Print
  • Full design and print from simple letterheads, business cards and leaflets to full colour brochures — proof reading included
  • Signage, banners and exhibition material
  • Professional photography — a discounted rate for Shropshire Tourism members

For further information telephone 01743 261919 or email enquiries@shropshiretourism.co.uk

Media

Marketing Support, Advice, Media & Campaigns

Shropshire Tourism provides one to one support and advice for member businesses. This can include preparing marketing campaigns, accessing research, media buying, conducting mail campaigns and other bespoke marketing services.

To view examples of Shropshire Tourism's marketing campaigns, please click here.

For further information or to just have a chat about your particular proposals contact:

Shropshire & The Welsh Borders Brochure

Shropshire & The Welsh Borders Brochure

This is the county's main tourism and accommodation guide for Shropshire, produced annually, it is supported by a targeted marketing and distribution plan. This brochure provides an effective platform for members to reach the regional, national and international visitor markets. An A4 size, coffee table style magazine, with high editorial content that is supported by quality images, this magazine has consistently proven to work for advertisers and delivers a high conversion to business rate.

For more information click here.

Other Publications

Shropshire Days Out (Leaflet and Website)

This handy DL publication is Shropshire's main leaflet, targeting day visitors and is supported by a bespoke website, ideal for attraciton operators and event organisers. Shropshire Days Out allows visitors to access information quickly on gardens, family attractions, farm attractions, heritage sites and stately homes. Compelte with an events directory and an opportunity to promote special offers, this is a highly successful and popular publication.

To visit the Shropshire Days Out website, click here.

Love from Shropshire

Love from Shropshire Stickers and Logo

As a member benefit you can use the 'Love from Shropshire' logo in your publications and adverts and as stickers on envelopes. If you want to get hold of some more stickers, please contact us at Shropshire Tourism.

For information on the use of the logo in print or on adverts click here.

Visitor Profiles

Market and Visitor Profiles

The team at Shropshire Tourism has a detailed understanding of Shropshire's visitor markets including who they are, where they come from, what they are interested in doing and what are they looking for from a visit to Shropshire. So we can help you be even more effective in your own marketing activities.

For more information click here.