Laundry is a business in the form of a laundry service with all kinds of things and services. Laundry business has become a necessity for many people, especially in urban communities. Urban communities that are known to be very busy will often find it challenging to take the time to wash their clothes. So when they don’t have time to wash clothes while the need for clean clothes is always needed, they can’t help but find a place that can wash their clothes. From here, the laundry business (laundry service) will be an option.
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A large number of residents in the city where everyone needs clothing services makes the laundry business have very bright prospects. No doubt when this laundry business has sprung up and mushroomed here and there. From this situation, even fierce business competition is inevitable. If this business already has such intense competition, then how can we who want to start this business be successful? Of course, there are still opportunities and opportunities for you to be successful with this business. How to? The trick is to apply some of the following tips and tricks.
# Conduct Field Research
In addition to determining a strategic location, before actually starting this laundry business, you also need to do field research. What’s the field research for? Field research is conducted to monitor the surrounding conditions related to the number of competitors and also the number of target markets that can be obtained. Doing this will make it easier for you to map your business and marketing strategies and steps going forward. But to do this research, you have to do it seriously. Because the data obtained will determine the future of your laundry business.
# Choose a Strategic Business Location
The first tips and tricks for successfully running a laundry business are to choose and set a strategic business location. Location does have a critical role in making a business grow. Not only a laundry business, but other businesses also need a strategic location. So the more strategic the location of your laundry business, the greater your chances for success. And vice versa, the less strategic the business location, the more difficult you are to be successful. This strategic location does not only mean to be in a fork or a crossroad, but far more than that, this strategic location must be associated with the existence of a target market. If this is the case, your laundry location must be in the places of the workers or college. In these places, you will find many potential customers that you can target to become your customers.
# Give Attractive Promos
Who are the consumers who don’t like getting attractive promos from the products or services they use? Almost every consumer will surely like and be happy if he gets a promo. So for those of you who are running this laundry business, you can implement this strategy to be able to compete and be able to attract many consumers. There are several kinds of forms of promos that can be run alone. You can choose one or several forms of promos to suit your business and budget conditions. Some forms of business that you can run from this laundry business are the implementation of discounts, free washing, free ironing, gift-giving, or delivery services.
# Give an Affordable Price
With the increasing number of laundry businesses, we will inevitably be faced with intense competition. So from here, if you want to make your business a consumer choice, you have to make attractive offers for them. In this case, you can apply a pricing strategy that is slightly different from competitors. In implementing this strategy, you do not need to be too swamped in price. With just a little or a difference of five hundred rupiahs, only you can be able to attract consumers. Of course, to be able to determine or set an affordable price, you must first have to know the price of laundry services in several other places through survey and research activities.
# Offer Delivery Services
In addition to the application of a more affordable price, to be able to succeed in this laundry business, you can also implement a delivery service strategy for shipping. Yes, this service will help consumers who are very busy and do not have time to deliver or take their clothes at your place. With this service, you will be more pampering and satisfying your customers. If consumers are satisfied, then they will not hesitate to continue to use your services and become your loyal customers. What about the delivery and shipping costs, is it necessary? Related to this, you can make rules or requirements, or even if possible, at no cost you usually do in a limited-time promo program.
# Work with Timeliness
This laundry business will always be related to the completion time. In this case, you must be concerned at the agreed time. Do not let you do something that you are unable to fulfill, so if you feel unable to fulfill the time proposed by consumers because of the piled-up work, you better reject it. This will make you more relieved and free at work. Timeliness of work on the laundry business is indeed very meaningful for customer satisfaction. From here, you should not play around and carelessly give time to complete the work. Before determining the completion time, look at the load (the number of jobs) that are currently there. If indeed the work is not too much, then you can provide fast time for them.
# Make Cleanliness and Neatness Main Points
It’s called a laundry business based on cleaning services so that cleaning will be the main thing. Consumers who come to you and submit their clothes to you certainly have hope that you can make them clean and can be used again. But if you are unable to do it and cannot meet consumer expectations, your business will be difficult to succeed. Before anything else, consumers of this laundry business will indeed see the level of cleanliness of their clothes. Besides being clean, the other main thing that is also often monitored by consumers is tidiness and fragrance. Yes, the laundry business, which generally also offers servicing services, certainly requires good neatness to make consumers satisfied. So from here, you as a laundry business should be able to make indicators of cleanliness and tidiness as the main points.