Latest News

8th November 2016

Don’t Miss out! Only 3 Weeks Left on our Special Web Offer for Shropshire Tourism Members

With over 50% of visitors are doing their travel research using tablets or mobile phones, and Google continuing to penalise the ranking of non-mobile friendly websites, the need for your website to be mobile-friendly (responsive) continues to grow. So if your website is not responsive you could be losing out on potential customers and even losing customers to competitors websites that are mobile-friendly.

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8th November 2016

Google begins indexing results based on mobile content

In continuation of making the mobile web friendlier, Google are now indexing search results based upon the contents of the mobile version of your website. Previously, Google had based the search result upon the desktop content of your website, meaning that what is viewed on your PC, is what Google would have taken into consideration. Some websites make use of having a stripped down version of their website available for mobile, which means that the desktop-based content shown in search results, may not necessarily be respective of the mobile content that is available. This is where Google have sought to ensure that the correct experience is delivered for the user, creating a better user experience.

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8th November 2016

Visitor Surveys

We are currently carrying out research of our visitor markets by a direct email to 2016 brochure requesters and via an online survey on the destination website. This is a short simple questionnaire asking if they have visited Shropshire, or plan to in the near future, and if they have visited, what type of accommodation they stayed in. This will give us real, up to date conversion figures, and show the value of both the Shropshire & the Welsh Borders brochure and the main destination website. As an incentive for visitors to complete the survey, the Prince Rupert Hotel in Shrewsbury have kindly donated a two night stay as a prize.

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8th November 2016

Changes in Membership

With Shropshire Council apparently further downgrading tourism from its economic development remit and with the recent departure of Tim King (leaving the county with no full time tourism officers for the first time in many decades) the board felt that as Shropshire Tourism is the official DMO for the county, we need to further strengthen our representative role as the voice for the county’s visitor economy. The board have therefore decided to modify the structure of membership of Shropshire Tourism to become more inclusive and better engage with all tourism businesses and organisations involved in the county’s visitor economy. The board have decided to make membership of Shropshire Tourism free and open to all businesses and organisations with an interest in the visitor economy in Shropshire and the surrounding area, and introduce an optional charge for advertising on the website.

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19th October 2016

Four Hotels given Special Praise by Top Tourist Guide

Four family-run hotels in the region have been singled out for special praise in a guide which highlights Britain’s best places to stay.

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13th October 2016

Domestic Tourism on the Rise

The VisitBritain/VisitEngland Annual Review for 2015/16 reports record-breaking domestic visitor spend, the highest domestic trip numbers since 2012 and increased job creation in the tourism sector. From consumer confidence to changing travel behaviours, a wide range of factors have driven England’s tourism industry to success this year. Domestic overnight tourism has generated £85 billion in visitor spend and employs over 2 million people, making up over 80% of the UK's total visitor economy. Working hand in hand with a wide range of sectors across England – including farming, transport, retail, sport, museums and the arts – England's tourism sector is both vibrant and valuable.

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