9th July 2010

Shropshire Tourism launches new service – Managed Pay Per Click Advertising

The internet is an integral part of the way people find goods and services, such as accommodation for their upcoming holiday or short break. It is therefore very important that people are able to find your business via the web. As a result Shropshire Tourism is now offering managed pay per click advertising - a cost effective way of tapping into this market and improving your individual website ranking.

Pay Per Click (PPC) advertising is the process of buying advertising space on search engine results when specific searches are carried out.

Pay per click advertising works alongside your existing online presence to drive additional visitors to your website. An advertising budget is spent to purchase advertising space for specific searches, such as ‘self catering Shropshire’. The primary benefit of pay per click advertising is that your business can be found for any search, regardless of how much competition exists.

Shropshire Tourism works with you to set up a pay per click advertising campaign. We agree a suitable budget, identify appropriate search phrases that will attract appropriate visitors, create suitable adverts, enable tracking and then launch the campaign. Our team then ensures that your budget is spent as effectively as possible so there is no over/under spend and we continually review the campaigns effectiveness.

We know that any advertising spend must produce a measureable rate of return so as part of all pay per click work we integrate a number of tracking methods into your website to ensure visitors are performing the desired action, e.g. making an enquiry, placing a booking or buying online. Shropshire Tourism continually reviews website statistics and tracking information to evaluate the effectiveness of the campaign and makes improvements where necessary.

So, here’s a summary of the main benefits:

  • Bring additional visitors to your website
  • Be found for competitive phrases
  • Fully tracked and monitored
  • No long term commitment required

Call Stuart on 01743 261919 or email smessenger@shropshiretourism.co.uk if you are interested in increasing the number of visitors to your website with or without Pay Per Click.

« Back