3rd November 2010

VisitEngland and VisitBritain here to stay

On October 14th The Department for Culture, Media and Sport confirmed that the marketing bodies VisitBritain and VisitEngland are not included in the 192 public bodies to be scrapped or merged together as part of government spending cuts.

The DCMS said it was to retain VisitBritain and VisitEngland because the bodies performed a “technical function” that should remain independent from government. The DCMS added that it was planning to modify the destinations on the VisitEngland Board.

In a VisitEngland Bulletin released on October 20th, Chief Executive James Berresford commented on the governments funding announcement for 2011-2015:

“Following the Government’s Comprehensive Spending Review announcement today the Department for Culture Media & Sport (DCMS) confirmed VisitEngland’s funding. Over the next four years the amount we receive in core funding will be reduced by 34%. Our core budget for next year will be £9.2million.

We are already well prepared to adapt our business model to this cut and will ensure VisitEngland continues to meet our fundamental goal to grow the value of domestic tourism.   England’s Strategic Framework for Tourism, launched earlier this year continues as our blueprint for growth. The Tourism Minister will launch the Government’s tourism strategy at the end of the year which will be another great opportunity for us to continue to work closely together to boost tourism in England.

An immediate focus for VisitEngland is to work with the Minister, his team and industry to provide solutions that will ensure tourism is supported throughout the country as the Regional Development Agencies’ funding for tourism ceases. With agreement across Government departments, we have set up a transition team to ensure, wherever possible, key tourism functions continue at a local level and will engage the emerging Local Enterprise Partnerships as they confirm their approach to tourism. 

While a cut in funding will pose challenges, it will also provide opportunities to do things in new ways and we look forward to working with you to share ideas and opportunities in the coming months.”

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