15th February 2016

New Director for VisitBritain

Andrew Stokes has taken up his post as Interim Director, England, leading on the development and delivery of the new £40 million ‘Discover England Fund’ to ensure that ‘bookable’ English regional product is being created for international markets that will also benefit domestic tourism.

He will also be responsible for developing an England Action Plan focused on the Discover England Fund and on business visits and events for English tourism.

Andrew will support VisitEngland/VisitBritain CEO, Sally Balcombe, on a series of regional industry events aimed to shape the future development of the Discover England Fund.


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