12th April 2016

Mobile-friendly websites to rank higher on Google

Last year, Google started to penalise non-mobile-friendly websites in search results. This year, the need to be mobile-friendly grows stronger as Google continues to update its search algorithms. Our Web Development Officer, Jordan Taylor, says that starting in May 2016, all websites that are not mobile-friendly will be penalised even more compared to websites that are mobile-friendly, meaning that mobile-friendly websites will rank even higher in search results. This, of course, means that if your website is not mobile-friendly, you could be losing out on potential customers - even more so if your competitors websites are mobile-friendly.

Ensuring you have a mobile-friendly and responsive website is important, particularly as usage of tablets and smartphones grows - not only this but our client's analytics often show that searches using mobile devices are now starting to outweigh desktop usage. Many of our highest visited websites in Shropshire shows that over 50% of traffic is now being received from mobile devices.

What exactly is a mobile-friendly and responsive website?

A responsive website will automatically adapt to the screen size you are viewing it on and present information in a format for smaller screens. So, there’s no need to zoom in and out of the website if you're viewing it on your smart device (such as an iPad, iPhone, Android Tablet or Phone); the website will respond to suit - and, more importantly, your customers / website visitors will be able to view it in a more user-friendly format.

The content will automatically adjust and fit the size of the screen that it's being displayed on and things like navigation bars are tucked away within a collapsible menu. This allows the website visitor to view your website in the simplest way possible, without hindrance or obstruction.

How do I ensure my website is mobile-friendly?

To test whether your website is mobile-friendly or not just gives us a call on 01743 261919 – it’s free, quick and painless! Or you can use the Google mobile-friendly test tool.

All new websites designed and developed by our in-house IT team here at Shropshire Tourism are now responsive as standard, but if you have an older website it may need upgrading. If your website is currently hosted by another company but you would like Shropshire Tourism to transfer and re-develop your website so that it’s responsive, please do not hesitate to contact us.

Click here for details about our website packages and prices or call Jordan on 01743 261926.

Click here to see our website portfolio of website's we've built for our Shropshire Tourism clients.

Click here for some lovely feedback we've had about the websites we've built


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