19th September 2016

Google to penalise intrusive ads on your website

Google to penalise intrusive ads on your website

In a bid to make the experience even more friendly on mobile, Google are soon to be decreasing the rank of websites that make use of intrusive ads. From January 10th 2017, any website that makes use of an ad or content that requires the user to dismiss in order to read content, will be penalised by Google within search results.

For those of you that have used the world wide web since the dawn of the technology, you may be acquainted with those annoying pop-up ads that used to fill your screen. As time progressed and pop-up blockers became popular, these pop-ups were then placed as a small window within the actual website, often requiring you to click a little cross in the corner as to dismiss it. This is something that Google no longer wants to be as part of the mobile experience and so therefore it is recommended as to ensure that these techniques are not employed on your website. Not only pop-ups, but any form of content that takes the user away from reaching their intended content immediately will count as being unfriendly.

What content will I be penalised for?

The following points are examples of techniques that make content less accessible to a user, as provided by Google:

Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. For example, a 'special offer' pop-up that may appear randomly.

Displaying a standalone interstitial that the user has to dismiss before accessing the main content. For example, 'please see this sponsored message before continuing to our website'.

Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been in lined underneath the fold.

How do I know if I'll be penalised?

If you're unsure whether your website makes use of these soon to be penalised techniques, please do not hesitate to contact the IT team.

We will review your website and give you advice as to ensure that you are not penalised by Google.

To get in touch, please contact us by telephone on 01743 261919 or email jtaylor@shropshiretourism.co.uk


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