13th October 2016

Domestic Tourism on the Rise

Domestic Tourism on the Rise

The VisitBritain/VisitEngland Annual Review for 2015/16 reports record-breaking domestic visitor spend, the highest domestic trip numbers since 2012 and increased job creation in the tourism sector. From consumer confidence to changing travel behaviours, a wide range of factors have driven England’s tourism industry to success this year. Domestic overnight tourism has generated £85 billion in visitor spend and employs over 2 million people, making up over 80% of the UK's total visitor economy. Working hand in hand with a wide range of sectors across England – including farming, transport, retail, sport, museums and the arts – England's tourism sector is both vibrant and valuable.

Low inflation, real-term wage increases and a more favourable economic environment all played their part in feeding increased consumer confidence and spend. Overnight trips in England reached a four-year high with an increase of 11% to almost 103 million, while visitor spend rose to a record-breaking £19.6 billion, an 8% increase on last year.

Take a look at the following link for more information.

www.visitbritain.org/annual-review/annual-review-2015-16

 

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