13th November 2009

New company logo for Shropshire Tourism

New company logo for Shropshire Tourism

New corporate identity for Shropshire Tourism which incorporates a silver studded blue butterfly.

We have a new company logo and it's a silver studded blue butterfly - a nationally scarce butterfly but can be found at the nature reserve at Prees Heath, near Whitchurch in North Shropshire.  The Shropshire Tourism team spent quite some time debating what the logo could best reflect the rural nature of our destination and at the same time be suitably eye-catching.

The change of logo is just one element of a new corporate identity for Shropshire Tourism and will be rolled out over the coming months.  We will continue to use ‘Love from Shropshire’ on all the marketing promotions for Shropshire as this still has a high recognition with visitors to the county.

« Back