9th February 2010

Ludlow's Broad Street could become 'Britain's most picturesque street'

Ludlow's Broad Street could become 'Britain's most picturesque street'

Google have announced the launch of the Google Street View Awards, a celebration of Britain’s best-loved streets as voted for by the public in a nationwide poll and includes Shropshire's very own Ludlow.

Broad Street in Ludlow has been nominated as 'Britain’s Most Picturesque Street'along with 9 other places with the likes of The Shambles in York and the Royal Crescent in Bath. The winning street should be uniquely British and visually charming. It could be vibrant, full of character, diverse, walker-friendly or architecturally interesting.
 
David Else, Lead Author of The Lonely Planet Guide to Great Britain, said: “As the lead author of the Lonely Planet Guide to Great Britain, I’ve travelled the length and breadth of the country, and seen many of these streets firsthand. The final shortlist reflects the wonderful variety of architecture in Britain, and I hope people have as much fun voting for their favourites as I had visiting them.”
 
There are 2 other categories for 'Best Foodie Street' and 'Best Fashion Street',the winning three streets will be crowned “Britain’s Best Street 2010” in each relevant category. Google will work with the winning streets to create a bespoke Google Street View tour, created to highlight the key retailers and points of interest, allowing the world to find out more about the nation’s final choices.
 
Competition is expected to be fierce as streets from all over Britain battle it out for the coveted awards.
 
Sandie Dawe, Chief Executive, VisitBritain said: "We are really pleased to be involved in this exciting project which will honour streets across the UK and help raise the profile of Britain internationally in an innovative way. The campaign received high levels of participation from overseas which raises the level of engagement with Britain.”

For further information about Ludlow visit:

www.shropshiretourism.co.uk/ludlow

www.visitshropshirehills.co.uk

 

 

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