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3rd February 2012

Give your guests a local and healthy breakfast - 10% off your first order with Pimhill!

Pimhill is an organic farm that sows, grows, harvests, mills,…

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3rd February 2012

TripAdvisor rebuked over 'trust' claims on its website

“Travel review site TripAdvisor has been told it can no…

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3rd February 2012

English Tourism Week 10th-18th March

VisitEngland are gearing up for the first ever English Tourism…

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Tourism Facts

We all know tourism is very important to Shropshire, we thought it may also be helpful to all tourism businesses to know precisely how important it is and spread the word.

So here are some headline figures...

  • The total value of tourism in Shropshire in 2005 was £561 million.
  • Shropshire generates approximately 9% of total West Midlands regional tourism spend.
  • 38% of spend is generated by overnight visitors, the remaining 62% by day trippers.
  • 10.6 million people visited Shropshire in 2005.
  • 12% of these (1.3 million) are overnight visitors, while 88% (9.3 million) are day visitors.
  • 44% of day trippers visited the towns (4.08 million people), while 56% (5.26 million) visited the countryside.
  • The main beneficiaries of the tourism trade are accommodation providers (£65.3 million), retail establishments (£150.3 million), catering (£189 million), entertainment (£65.3 million) and transport (£49.3 million)

You can download various facts and figures compiled by Shropshire Tourism Research Unit (STRU) below:

About Shropshire's Visitors

  • UK Staying visitors mainly come from London & the South East, South West, West Midlands and the North West.
  • Overseas Visitors mainly come from North America, Holland, Belgium, Scandinavia. and from Australia/New Zealand.
  • Day Visitors mainly come from West Midlands, North West, East Midlands and from Shropshire itself.
  • There are plenty more facts and interesting information available about the market profile for Shropshire, visitors motivations, what visitors do when they are here, who are they, what do they read and how can we reach them.
  • Shropshire Tourism knows that the more we understand our visitors the better able we are to encourage them to visit. This helps the county, the industry and ultimately the visitor too.

For the latest perception and motivational research see the PDFs below:

If you would like to discuss any of the above reports, or any aspect of Shropshire's visitor markets, please do contact us at: